Launches & Release Marketing

For the last four release cycles, I've led creative for Salesforce's release marketing strategy — building it into a comprehensive, end-to-end campaign that touches every channel and brings internal partners into alignment.

It started with a full webpage overhaul I drove and art directed, creating a scalable foundation that makes each new release cycle faster and easier to execute. From there, the campaign extends into paid social promotions that have driven 3.6M paid and organic impressions, 101.7K link clicks, and 128 directly attributable in-person registrations for TDX, and 3M impressions for Dreamforce. The campaign also included a physical direct mail component — the Launch Box — a branded kit sent to top accounts, influencers, and media to build anticipation ahead of the event, which helped #DF24 trend on Twitter ahead of the main keynote.

It all came together in person at Dreamforce, where I developed and art directed FeatureFest — the first-ever dedicated release experience at the event, giving the Release Marketing team a physical stage to showcase what's new. The result is a campaign that shines in a feed as much as it does on a show floor.