3D Emoji Development

Before 3D iconography was on anyone's roadmap, I saw a gap — our visual language wasn't keeping pace with the complexity of our products and industries. I took the initiative to build the case and lead the charge, spearheading a bespoke 3D iconography system from the ground up.

What started as a self-driven creative bet evolved into a brand pillar. I partnered with and directed Thinkmojo, guiding the agency through the creative development and execution of the icons — ensuring every asset reflected our brand standards, product nuance, and visual ambition. The result was a system featuring unique textures and colors tailored to our product ecosystem, giving our teams a flexible, ownable visual tool to deepen storytelling across campaigns and channels.